01
Founder-led → repeatable
Commercial foundation sprint
Clarify ICP, sales motions, pipeline math, operating cadence, stage definitions, and the Series B readiness roadmap.
Layer 1
Trusted operator for seed to Series A teams
Build the commercial org your Series B depends on.
I help recently funded startups move beyond founder-led sales and early PMF with practical, founder-friendly systems for culture, talent, motions, and operating cadence—so growth feels repeatable without losing what made the company special.
You have demand. Now you need the machine.
Services
A trusted commercial playbook for the messy middle after PMF.
Each layer builds on the last: clarify the motion, architect the team, align the incentives, then install the operating system founders can actually run.
02
First hires → durable team
Team architecture & hiring
Design the first commercial org chart, scorecards, interview loops, onboarding, sales management rhythms, and talent bar.
Layer 2
03
Ambition → accountable math
Comp, territories & planning
Build incentive plans, quotas, account segmentation, territory models, capacity planning, and forecast governance.
Layer 3
04
Scrappy ops → clean cadence
Revenue systems install
Select and implement CRM, RevOps workflows, documentation, enablement assets, dashboards, and durable operating processes.
Layer 4
Signature framework
The Series B Commercial Readiness System.
Bridge to B turns ambiguous growth into an operating system founders, investors, and first commercial leaders can trust: the narrative, motion, team, incentives, systems, and proof required to scale without pretending the company is already mature.
01
Commercial narrative
02
Sales motion design
03
Hiring system
04
Comp & capacity math
05
RevOps cadence
06
Investor-ready proof
Founder outcomes
Less chaos. More signal. A company that can sell without only you.
A founder-to-team sales motion that does not rely on heroic selling.
Cleaner forecast confidence, pipeline definitions, and operating rhythm.
Sharper hiring scorecards, onboarding, and management expectations.
A commercial story investors can believe before the Series B process starts.
Monetization plan
Package expertise around confidence, momentum, and proof.
Start with a high-trust diagnostic, convert urgent gaps into build sprints, then retain high-fit companies through hands-on execution and milestone upside.
Diagnostic
$7.5k–$15k
2-week commercial audit, founder workshop, and prioritized operating plan.
Build Sprint
$25k–$60k
6–10 week engagement to install the core sales motion, hiring system, comp model, and RevOps spine.
Fractional CRO
$12k–$25k/mo
Embedded execution partner for leadership, hiring, pipeline governance, and scale readiness.
Success Fee
Optional
Milestone kicker tied to ARR, hires, pipeline creation, or Series B readiness outcomes.
Customer sourcing strategy
Show up where founders already look for signal.
The wedge is timing and trust: newly funded teams know they need repeatability, but they need an operator who can translate ambiguity into momentum.
VC partner network: quarterly portfolio office hours and post-funding GTM audits.
Founder-led content: teardown essays on moving from heroic selling to repeatable revenue.
Referral loops: RevOps agencies, recruiters, seed funds, fractional CFOs, and startup attorneys.
Trigger-based outbound: new seed/Series A funding, first sales hire, missed growth plan, or CRM migration.
Built for
Seed to Series A teams with early traction, founder-led selling, first GTM hires, or pressure to professionalize before Series B.
Not for
Pre-PMF companies still searching for the core buyer, enterprise companies seeking a traditional advisory deck, or teams avoiding operational change.
Lead magnet
Series B Commercial Readiness Scorecard
A founder-facing checklist to diagnose where growth is still founder-dependent, where the team needs structure, and what proof investors will expect before the next raise.
Request the scorecardReady to make growth feel intentional?
Position the business around a narrow, credible promise: Series B-ready commercial foundations for funded startups.